Overview

Boner, publishers of Europe’s largest gay monthly magazine decided to expand their online store into the high street with twin ‘Bonerstores’ in Berlin and Vienna. To announce the store’s arrival, we created a behind-the-scenes video to support their photo campaign for both store and online display.

Pre-production

Meeting with campaign photographer Raf & Way, it was quick to discover that we were all on the same page. Shooting a summer campaign in the bright yet piercing cold of Berlin’s winter, speed was going to be of the essence. After scoping out suitable exterior locations in and around nearby Nollendorfplatz we were ready to go.

Production

True to form, the shoot was blessed with bright wintry light and plunging temperatures to match. To keep key model Ken Marcus suitably defrosted, each photo session was no longer than 5-10 minutes with the video shooting taking over straight afterwards for any standalone setups. 

That said, working through the entire day across four different locations, Both Raf and Ken were true professionals, keeping the pace up together with the crew’s spirits.

Post Production

Shooting on DSLR’s and regularly creating dual backups, we were in a good place after the shoot. Quickly nailing down the key music track for the campaign, the pressure was to create a long-form edit for the store launch in Berlin and a series of short viral, social media clips to announce Bonerstore’s arrival. 

Finishing a week ahead of schedule, everyone was taken aback by the results – all the fun and good vibes from the shoot were in place whilst there was still plenty of emphasis on the products being shown. So, whilst this was still ostensibly a behind-the-scenes / making-of-video, we still felt it was important that there were enough money shots in the final edit to reinforce the new brand launch taking place.