Patrick Persaudworks as a personal stylist for both elite clientele and also those with modest incomes who still want to look good. As part of a rebranding exercise that included developing social media assets and a brand new website, we created a series of corporate videos that would encapsulate the quality and manner of Patrick’s personal services.
The first part of the pre-production process involved an audio interview with Patrick himself to better understand his business. Quickly focussing on his commitment to personalised service, we developed a script that would echo the key points made:
“Everything starts with a few simple questions. Does fashion play a big part in your look? How important is ‘comfort’ to you? Even with a small amount of information, I can start building a profile that is unique to you.”
Using words that Patrick felt comfortable with, we were able to create a script that still felt naturalistic and approachable. Once we had sign-off on the final draft of the script, then work began on a storyboard. With an accurately visualised storyboard, no time was lost during production.
We assembled a small crew in London for a one-day location shoot at Patrick’s primary location. Creating a single set, filming took the format of an interview where Patrick would answer questions covered in the script.
Shot on an Arri Amira with cinema lenses we were able to softly light the scene without sacrificing quality. When it came to shooting slow motion, the Arri’s 200 fps mode delivered silky smooth, slow motion in 4K resolution.
As a result, working with the Arri footage was a dream. Shot in Ari Log format, we had 14 stops of exposure, low noise levels, natural skin tones when grading in DaVinci Resolve. With the mic’d audio already recorded direct into the Arri’s files, editing was straight forward and enabled us to deliver two edits (one long, one short) for different platforms with different audience attention spans. The resulting edits went onto Youtube and Facebook with English, German, French, Italian, Russian, Chinese and Japanese subtitles resulting in highly favourable reactions and user engagement.
Consequently, we developed a series of even shorter clips. At 5 and 10 second durations, the videos became perfect for Facebook and YouTube. These shorter corporate videos were additionally re-cropped to square 1:1 ratio for favourable playback/viewing on Instagram.