Shooting a convincing and engaging Kickstarter video can have a huge impact on your campaign’s later success.
In terms of the producing a simple yet direct Kickstart launch (and later update) video for the Rex World exhibition scheduled for Antwerp’s Darklands fetish festival, it was important to evoke Rex’s illustrative style.
Rex is a highly-revered gay erotic illustrator, whose pointillist illustrations are created by building up individual dots of ink. So, whilst not wanting to mimic his drawings, it was still important to recreate his synonymous monochromatic look.
Securing a suitably dark, subterranean location to evoke both the look and sound of a fetish bar, we had our set. Keeping it simple, we set up a single main light source and the lightest of fills. This way we achieved the right balance between contrasty shadows and soft gradients for our presenter’s wardrobe.
When it comes to filming some people need a script. Some people just blank and go to pieces when you point a camera at them. In contrast, art curator Bernd Althans is neither of these people. Delivering clearly and concisely both in English and German, Bernd was an instant professional, maintaining eye contact with the camera and the audience beyond throughout.
Done in only four takes, it was easy to assemble two edits for both the English and German versions. Filmed on vintage Nikon lenses famed for their sharpness and extra resolving power, we had the right mix between both period detail and modernity.
Adding soft subtitles for both languages, we built in extra viewing flexibility for the campaign’s audience so that they could access the videos’ message without the need for sound.